Real-World Use Cases
How MyGeoTokens Will Change the World
Learn how the MyGeoTokens marketplace facilitates higher levels of engagement for fans, customers, and shoppers with hypothetical, real-world use case scenarios, below.
Big-name brands connect with customers – Dynamic Sales Strategy
Scenario: Nike reimagines new sub-brand releases with LeBron James’s exclusive playoff edition shoe. A unique event-based NFT is used for a first-come-first-served whitelist.
Fence: Tied to a major NBA playoff game, only attendees of the event have direct access to the whitelist for the soon-to-be-released LeBron shoe.
Drop: During the event, a special collection of LeBron shoe NFTkeys are accessible to game night attendees via MyGeoTokens app.
Snag: Attendees of the game can:
Acquire the NFT that grants whitelist rights to buy the shoes online on release day with global and virtual anticipation of the sell-out (exclusive access/front-running other customers).
Sell the NFT on a secondary market to excited customers who were at the playoff game to offer access through bidding of the new product. Nike receives 5% royalty on every NFT sold on the secondary market (royalties and secondary market sales / attention).
Influencer connects with fans – Local Scavenger Hunt
Scenario: Aerosmith plays Madison Square Garden and partners with businesses in the NYC area for cross-marketing – businesses and landmarks gain exposure, and the main event gains hype.
Fence: The band’s marketing team collaborates with local businesses looking to gain exposure from the event. Businesses and local landmarks are strategically geofenced with the MyGeoTokens app.
Drop: A set supply of NFTs are dropped at each location with hints at unvisited locations via MyGeoTokens app and at the drop site.
Snag: Fans snag the on-location NFT and can either:
Redeem the voucher or discount with the business or for band merch immediately (instant gratification).
Collect a set number required for a free backstage pass, a ticket to the concert for sold-out shows, or other incentives (multiple visits to businesses and landmarks for exclusive access).
Loyalty program engages with customers – Event and Location-Based Loyalty Program
Scenario: The State Fair of Texas creates different collections of NFTs to drop during the highest traffic days to funnel the ~2.25 million attendees to on-site events and connect event attendees with on-site vendors as a next-gen loyalty program.
Fence: Event areas that the State Fair wants to encourage attendees to visit, like State Fair rodeo grounds, can be MyGeoToken NFT collection snag sites for attendees who arrive early – first come, first snag.
Drop: A limited supply is dropped and announced prior to the start of the rodeo, redeemable after the event for exclusive loyalty program discounts, merch, appetizers, and more.
Snag: Festival attendees who pick up the NFTs can:
Redeem the NFTs with on-site vendors for one-time offers like free items, merch, and giveaways after the event is over (instant gratification).
Retain the NFTs for future loyalty perks like free access to other local events or ongoing loyalty program discounts for local businesses with on-site booths (long-term engagement and loyalty rewards).
Influencer engages with fans and promotes products – Event Loyalty Program Strategy
Scenario: Social media influencer Sommer Ray, known for her DJ performances worldwide and her unique clothing and skincare lines, uses the MyGeoTokens app during her DJ set at TIËSTO’s Chasing Sunsets event at ME Hotel in Cabo San Lucas, Mexico to create a unique marketing and fan engagement opportunity.
Fence: Sommer Ray's agent implements geofencing around the audience area, for an impromptu, in-the-moment engagement experience for fans.
Drop: During her performance, Sommer Ray showcases a QR code for the MyGeoTokens app on the big screen with the words "SCAN NOW!." In between songs, she announces new clothing and skincare lines, with discounts and bonus exclusive content for NFT snaggers.
Snag: Event attendees who snag the NFTs can:
Verify ownership of the NFT at checkout for lifetime discounts and early access to Sommer Ray’s online products, adding value to their experience and loyalty to her brand (long-term brand engagement and loyalty rewards).
Sell the NFT on the secondary MyGeoTokens marketplace, for Sommer Ray brand fans who weren't in attendance. The influencer receives a 5% royalty for all NFTs sold from the collection, and fans earn from the NFT sale (royalties and secondary market sales / attention).
Enhancing beach cleanup with digital incentives – Community and Business Collaboration Strategy
Scenario: In Panama City Beach, Florida, a major spring break destination, the aftermath of the festivities leaves a significant environmental impact. Keep PCB Beautiful, a local non-profit organization, steps up each year to organize a cleanup event. To boost volunteer involvement and community engagement in 2024, the organization utilizes the MyGeoTokens app, integrating local business to support cleanup efforts.
Fence: Event organizers geofence the primary cleanup area, establishing a digital zone that marks the focus of the volunteer efforts. The virtual boundary serves as the epicenter for the cleanup operation and a point of interaction for the MyGeoTokens app.
Drop: During the cleanup event, Keep PCB Beautiful NFTs are dropped within the geofenced area based on cleanup progress.
Snag: On-location volunteers who snag the NFTs can:
Use collected NFTs to receive discounts at local businesses who donate to the organization to incentivize volunteer participation, Keep PCB Beautiful organization growth, and promote local commerce (local commerce and non-profit collaboration).
Redeem the NFT for exclusive Keep PCB Beautiful merchandise made from recycled materials funded by local business partners (instant gratification).
Nightlife marketing for increased engagement – Community and Business Collaboration Strategy
Scenario: As one of the most iconic nightlife destinations, Las Vegas boasts some of the world’s largest and most vibrant clubs. In this competitive environment, OMNIA decides to innovate beyond traditional marketing methods during a Steve Aoki event by using the MyGeoTokens app.
Fence: Management uses the MyGeoTokens app to put a geofence around the club during the Steve Aoki event. A QR code appears behind Aoki with the words “DOWNLOAD NOW!”
Drop: The club releases a limited supply of exclusive NFTs, each featuring a unique design, a collab between Steve Aoki and other artists, that captures the essence of the Las Vegas nightlife experience.
Snag: Club attendees at the event can use the NFTs to:
Burn the NFT to receive special perks, like complimentary signature drinks during their visit (instant gratification).
Use the NFT for access to the VIP section on slow weeks for the club. The NFT can also be sold on the secondary market for the VIP opportunity and OMNIA receives 5% royalty share from secondary NFT sales (loyalty program / royalties and secondary market sales / attention).
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